Working Ranch Magazine - Index

Working Ranch Magazine - magazine - Index

n early October, 2007, a Mobridge, SD rancher took his
calves to the sale at Mobridge Livestock Auction and
his calves’ sires helped him to make a little extra
money. His bulls were not there personally to bid, but
he did get some help from Gill Red Angus, with whom
he is a bull customer.
The company has a policy of bidding on their customer’s
calves when they sell, which benefits the customer
at the end of the day. The rancher ended up get-
86 |WORKING RANCH | JANUARY / FEBRUARY 2008
ting $126.75 cwt for his calves with Gill Red Angus bidding,
in a situation where he most likely would have
received a price closer to $122 or $123 cwt.
The company’s customer bidding policy is just one
example of their commitment to customer service, says
Gill Red Angus marketing and breeding manager Bryan
Gill. In the highly competitive business of seedstock suppliers,
Gill Red Angus’ dedication to customer service has
helped set them apart from other suppliers.